For three successive nights we had an ‘actress’ engage in call girl like behaviour in a house window opposite a top radio station. The stations DJ’s wasted no time in broadcasting their observations to the world. On the final night with public interest at its peak our ‘actress’ closed the blinds.
Printed on the blinds was the message:

Secret Diary of a Call Girl
9:35 Tonight on Prime

Not only did DJ’s nationwide pick up on the story and unwittingly create us a 72hr radio ad. But we captured the furtive imaginations of countless listeners and generated thousands of Tweets and facebook posts, helping make the premiere of Secret Diary of a Call Girl the most talked about premiere of the year.

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